St Kilda City
//
Social Media
Ongoing social media design for St Kilda City Football Club which is a Southern Football Netball League club. The deliverables include team selection posts designed from scratch each season.
Sports clubs at community level often rely on generic or inconsistent social content that doesn't reflect the energy of the club. The posts needed to feel professional and on-brand every week, while being quick to update with new player names, photos, and match details each round.
I built the template system from scratch, designing a new set of templates each season to keep the content feeling fresh. The 2025 and 2026 designs are distinct from each other while staying true to the club's red black and white colours. Each post is built as a carousel format covering the cover graphic, team sheet, and individual team breakdowns, giving the club a consistent, polished presence every game day.
