Cartridge World Australia
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Branding
Brand identity and graphic design work for Cartridge World Australia, including updated brand guidelines, digital campaigns, social media, web, EDMs, signage and print collateral.
Cartridge World Australia required consistent and engaging design across a wide range of digital, print and in-store touchpoints. With content spanning from updating the brand guidelines, national campaigns, social media, website updates, EDMs, promotional material and individual store requirements, the challenge was to maintain a recognisable brand while creating designs that could adapt across different formats, audiences and objectives.
As a Graphic Designer at Cartridge World Australia, I helped evolve the brand’s visual identity, including the development of updated 2025 Brand Guidelines to establish a clearer and more consistent design system.
I applied this identity across a broad range of digital, print and retail applications, including social media, website design, EDMs, national campaigns, store signage, promotional flags, flyers and other marketing collateral.
The result is a more cohesive and adaptable visual presence that maintains consistency across the national brand while remaining flexible enough for different campaigns, platforms and store requirements.
