Pulse EDM Festival
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Branding
Festival branding for an EDM event which includes poster, brochure, and merch deliverables designed to hit as hard as the music.
Festival print materials need to do a lot of heavy lifting. They have to grab attention instantly, communicate key information clearly, and make people feel something all at once. The challenge was building a visual identity bold enough to stand out, while keeping the hierarchy tight across three very different formats.
The identity centres on a glitching heartbeat graphic, a nod to the festival name that doubles as a high-energy visual motif. A repeating typographic treatment on the wordmark adds depth and movement, making the poster feel alive even in print.
Black backgrounds with electric blue and magenta keeps the palette punchy without cluttering the layout. The same system scaled cleanly across the brochure's set-time spreads and onto the tote bag, keeping the brand cohesive across every touchpoint.
