150 Surfboards
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Branding
A self-initiated surfboard brand. I have created 15+ boards shaped, built, and designed from the ground up.
Most graphic design projects live on a screen. This one had to work on a curved, three-dimensional surface that would be used in the ocean. The challenge was creating graphics that were visually strong enough to stand out, while working within the physical constraints of the board-building process.
Each board was treated as a blank canvas with its own personality. Some leaned into archival photography and a raw, personal feel. Like seen inthe green boards layered with black-and-white prints. Others went bold and graphic, using large-scale type or high-contrast colour splits. The brand identity carried across all of them through the "150" mark, keeping the range cohesive without making every board feel the same.
