Apex Premix Cocktails
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Packaging Design
Brand creation and packaging design for a premium premix cocktail range — Espresso Martini, Aperol Spritz, and Margarita.
Premix cocktails sit in a crowded, often cheap-feeling market. The challenge was designing packaging that felt genuinely premium and shelf-worthy, while making each flavour feel distinct without breaking the cohesion of the overall brand.
A consistent black base was used across all three boxes to anchor the range, with each variant given its own accent colour. Warm tan for the Espresso Martini, bold orange-red for the Aperol Spritz, and soft sage for the Margarita. Flavour-specific illustration and subtle pattern work on each box reinforces the variant identity without straying from the brand. A serif wordmark and restrained typography keep the overall feel elevated and deliberate.
